What's Social Media Anyways?
Updated: Oct 13, 2020
According to Investopedia, Social media is computer-based technology that facilitates the sharing of ideas, thoughts, and information through the building of virtual networks and communities. Originally, most people used social media for personal use and entertainment. Some pioneers in social media were online blogs like Xanga and messengers such as AIM or MSN. Many consider Myspace to be the first REAL social media platform, bringing normal people suddenly closer to celebrities in a way never imaginable and connecting people all over the world on one platform. From dating to business to entertainment there is now a social media app for almost everything. Take social media and mix it with branding and you get social media marketing. If you and your business aren’t on social media in 2020, you are behind.
This newer form of communication, allows us to connect and communicate with people all across the world in real-time allowing us to expand our brand internationally, which gives us the ability to create products for any target audience. Think about it. Say you create a hair product SPECIFIC to middle eastern hair types but you live in Brazil. With the right social media platforms and strategy, you can reach your target demographic without having to have a brick and mortar shop, an expensive infomercial that no one is actually going to watch, or a billboard that will only be noticed during rush hour.
Benefits of being on social media
Free advertisement: Although running ads on social media is a thing, you can also reach an audience for free with a well-planned hashtag strategy and really good content. Social media allows your business to constantly be advertising to your current demographic while building a new audience at the same time.
Showcase Your Personality: Social media gives you an opportunity to show off your brand personality which is more important now than ever. You can post about your beliefs, your values, and all about the things that make your brand one-of-a-kind! In today’s day and age, most people are going to look you or your product up on social media, so you want to have a presence that you feel represents you well.
Real-time Connections: Gone are the days of fake perceptions on social media. These days, consumers want honesty, transparency, and communication. In terms of news and damage control, social media is perfect for that. Have a new launch? Let your consumers know instantly! Unhappy customer? Make things right with a personal apology via direct message. The opportunities for connection and communication are endless and instant.
Direct Targeting: Your analytics on social media are almost always free and can help you better understand your audience which in turn helps you better your brand. Say you are a jewelry company and your sales have become stagnant. Well, a look at your Google Analytics can let you know what pieces your audience was liking most, which allows you to sell more of the products they want. It also allows you to tap into a market you might not have known about or the opportunity to directly target your ads right in front of your consumers!
Whether you choose to hire a social media team internally or prefer to outsource it, it is imperative for the growth of your brand to have a presence and a voice online. If you are looking for social media help or just need some guidance on which direction to take next, contact us at email@example.com for your free discovery session!