As a social media marketer, it's imperative to always have the tools you need readily available. More often than not this means having it in the palm of your hands aka your smartphone.
Thankfully, most of your desktop apps now have pretty up-to-date mobile versions. On top of that, there are a handful of apps available only on your phone that will make your life so much easier and your work so much more efficient.
So let's dive into the seven apps we call must-haves for any social media marketer.
Adobe Lightroom: Giving you a sleeker look
Lightroom can be used on mobile or desktop. We love to use this to give Instagram feeds a more cohesive look by using a pre-saved preset or to mute out colors we don't want in the picture as well as some light editing.
MusicallyDown: To remove the TikTok/Reels tag on your videos
When you make content, it's best to reuse it in whatever way possible. When it comes to TikTok and Reels, it's easier to create a video on one platform and share it with both. No one wants to see the TikTok tag bouncing around on their Reel so MusicallyDown is your simple solution to remove it.
Facetune: For imperfections
Like Miley Cyrus once stated, "nobody's perfect". Now we aren't saying to completely alter a photo, but Facetune is perfect for quick touch-ups like blemishes and fly-aways. Outside of that, the app can also be used to edit the coloring and lighting of photos as well.
TouchRetouch: To remove unwanted objects
Ever capture the PERFECT photo but have something in the background? TouchRetouch allows you to easily remove it with just one click. It's much quicker and easier than having to use Photoshop.
Unfold: To tell stories in your stories
In any client campaign, Emily is an innovator and offers a fresh and fun activation or marketing strategy. Almost every single one is met with backlash or negativity from her co-workers, but in the end, her ideas always prove to be extremely successful for her client. Do your research and trust your gut, you just might be the new fresh idea a client is looking for.
UNUM: To plan the perfect grid
There are few things more eye-catching on Instagram than a cohesive aesthetic on a grid. Nail your grid perfectly everytime by preplanning with a visual planner app. At People's Revolt, we plan our grids out using UNUM since you can create multiple spaces but you can use apps such as Preview as well!
Scheduling Apps: To make sure posts go out easily
It's imperative to have your social media scheduling apps available on your phone for those moments a last minute post needs to go through, or maybe a post failed to go through. Having these apps in the palm of your hand prevent any future frustrations for you or whatever client you are working with. Some of our favorites are Later, Sprout Social, and Buffer.
We hope these suggestions help make your day to day as a marketer a bit easier to manage. Some other apps we love that didn't quite make the cut are Canva, PicsArt, Airtable, Storyluse,Tezza, and Inchoate for various reasons. Do you have an app that you can't live without as a social media marketer? Let us know in the comments down below.